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Ad Studio, powered by Mirage
Generate unlimited UGC ads as well as remixes of your hooks, one-liners, and call-to-actions with fully generated AI actors.
Currently, Ad Studio, powered by Mirage, generates videos up to 4 seconds in length, ideal for hooks, intros, and call-to-actions. This limit will increase in the weeks to come.
Getting Started
- Pricing - Ad Studio, powered by Mirage costs $799/month. For a limited time, we are offering all customers a promotion of $199/month for the first 3 months.
- How to purchase - Go to the Desktop App, and checkout with a monthly plan. If you are a business looking for an Enterprise solution, book a demo here.
Mirage
Mirage
Learn more about Mirage, Captions’ foundational model
How to generate a hook
What do you want your actor to say?
Input Methods
You can either type out a script or upload audio directly
Duration
Scripts can be up to 4 seconds in duration, with longer videos being supported soon. You can type out a script (or upload audio) longer than 4 seconds and then adjust to be 4 seconds or less.
Content
Keep in mind that some scripts will trigger content moderation so please ensure you are generating videos within the bounds of our acceptable use policy.
Outputs
You can generate 1-4 outputs at a time. Each generation will take a little less than 1 minute per 1 second of video generated.
How do you want your actor to sound?
Language
Your Actor can speak 39 languages (more if you upload audio). We support Arabic, Azerbaijani, Czech, Danish, German, Greek, Spanish, English, Finnish, Filipino, French, Hindi, Hungarian, Indonesian, Italian, Hebrew, Japanese, Kazakh, Korean, Lithuanian, Malay, Nepali, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Serbian, Swedish, Tamil, Thai, Turkish, Ukrainian, Urdu, Vietnamese, Chinese (Simplified).
AI Voice Models
You can choose from voices from Cartesia, PlayHT, OpenAI, and ElevenLabs.
Pro Tip - Real voices tend to produce better video results than synthetic ones because real voices are more expressive.
Tips for prompting
When prompting:
- If using a female-sounding voice, ensure you prompt for a female-looking person
- Ensure the audio and text prompt match - For instance, avoid pairing a female-sounding voice with a text description of a man or pairing a clean, noise-free synthetic audio voice with a text description of a person standing outside on a busy street.
- The less likely the person’s appearance to exist in real life, the less likely you’ll receive a great output. For example, “A blue and pink haired woman wearing a cowboy hat, with 5 nose piercings, wearing a traditional Nigerian wedding dress, holding pizza, with clown makeup.”
- Spelling matters. Ensure your spelling looks great before generating
Actor - 1st sentence
Describe the person’s physical appearance, including ethnicity, gender, hair, age, clothing, and accessories.
Variable | Examples | Prompt Example |
---|---|---|
Gender | Male, female | She is |
Ethnicity | Black, East Asian, Caucasian, etc. | an East Asian woman |
Age | 20s, 30s, 40s, etc. | in her mid 30s |
Hair | Blue hair, tight ponytail, bald | With brown hair and bangs partially covering her forehead |
Makeup | Light makeup, red lipstick | With light makeup, rosy cheeks, and dark red lipstick on her lips |
Clothing | White button down shirt, blue t-shirt, white wedding dress | Wearing white full length wedding dress |
Accessories | Purple, baseball cap, septum piercing | With large gold hoop earrings |
Objects | iPhone, Android, computer, lipgloss, green apple | Holding a bouquet of flowers |
Actor - 2nd sentence
Capture their expression, gaze direction, emotional state, and any notable gestures or movements.
Variable | Examples | Prompt Examples |
---|---|---|
Body Position | Standing, sitting | She is standing |
Eye Contact | Looking at camera, looking slightly to the left | Maintaining eye contact with the camera |
Expression | Talking enthusiastically, calmly talking | Talking enthusiastically |
Background - 1st sentence
Detail the surrounding environment, identifying the setting type and any significant background elements.
Variable | Examples | Prompt example |
---|---|---|
Starting Prompt | The background features | |
Location | A park with trees, Las Vegas strip | The outside of a beautiful church |
Time of day | Morning, night, sunrise | It is mid-day and sunny |
Background - 2nd sentence
Specify the camera shot type, angle, movement, and lighting conditions that shape the scene’s mood.
Variable | Examples | Prompt example |
---|---|---|
Starting Prompt | There is | |
Camera effects | Blur, clear | A slight blur on the background |
Camera position | Wide, tight | The shot is a wide shot |
Lighting | Soft lighting, hazy | With natural lighting |
Refining Results
After generation is complete, you can click on the script icon on the top left of each output to remix or further refine results
Edit
You can export and then import back to the Captions app to further edit (soon, we will support opening directly in the editor)
What is a hook?
The first 3-4 seconds of your ad is called a “hook.” Industry data shows most viewers don’t watch past these crucial opening moments, making them critical to ad success.
- Industry standard: Approximately 80% of testing and R&D budgets are dedicated to hook testing
- Viewer attention: Most viewers don’t continue watching ads past the 3-second mark
- Efficiency: Testing just 4 seconds delivers valuable insights on viewer engagement
- ROI focus: Perfecting opening moments yields the highest return on investment
Test variations of successful creative
- Iterate on already performing concepts
- Discover additional winning elements
- Extend effective ads with minimal investment
Revitalize underperforming concepts
- Test new approaches with existing concepts
- Transform failed concepts with improved hooks
Hook remix optimization
- Keep proven ad bodies while testing new hooks
- Expand your portfolio of winning ads
- Time efficiency: Create multiple variations with a single operation
- Cost-effectiveness: Test without full production costs
- Performance improvements: Focus testing on the moments that matter most
- Expanded reach: Discover which hooks appeal to different audience segments
What to do after hook generation
After you’ve generated your hook, here’s what to do next:
Apply Your Hook
Upload your ad to Captions and replace the existing hook with your new one.
Test Thoroughly
Run A/B tests to measure performance improvements in view rates and conversions.
Experiment with Variations
Return to Ad Studio to test different:
- AI actors/speakers
- Hook approaches (questions, stats, problems/solutions)
- Emotional tones
Refine Based on Results
Keep what works best and iterate.
Localize
Translate successful hooks into multiple languages to expand reach.
Integrate Across Channels
Use your winning hooks in other marketing materials for consistency.
Frequently Asked Questions
You retain full rights to all videos created using Ad Studio. The AI-generated creators are completely virtual and free from licensing restrictions. You can read more in our Terms and Conditions.
Yes, Ad Studio supports scripts in multiple languages. The system automatically detects your language and generates appropriate performances.
Unlike other solutions that simply alter existing footage, Mirage creates videos with natural lip movements, expressions, and the entire video will be matched to your audio, resulting in highly realistic synchronization.
Each generation creates multiple variations. If none meet your needs, you can adjust your inputs (script, voice, or appearance description) and generate new options.
Yes, all videos can be downloaded and further edited using other Captions tools or your preferred video editing software.
Business plan subscribers can generate an unlimited number of ads and remixes. Enterprise customers can contact their account manager for details about their specific plan limits.
Officially, yes. However, you can prompt for common animals like dogs and cats and the results are awesome.
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